A Network Marketing Funded Proposal is simply helpful MLM generic educational information on any topic that you will sell to people in your target market at first to help them to become more of a success. Let me give you an example of a funded proposal. Let’s say that you are looking for more effective ways to drive traffic to your MLM web site. So you do a search on the Internet and you come across an ad and it says (Drive massive targeted traffic to your web site.) Click here to learn more. You click on the link and a web page opens that offers you the opportunity to sign up for their training new letter that will teach how to drive massive traffic to your site. So you start reading the newsletters and you notice that for a small price, you can buy an eBook that will teach powerful techniques to drive massive targeted traffic to your site. So you buy it. You read the course and you learned how to drive traffic to your site. Now the person that you bought the course from has you on their list as a targeted MLM prospect because you opted into his newsletter and you also ended up buying there course and become a customer in the process. You also loved the educational material. Now by purchasing their course you just helped them pay for their advertising as well.
You will start to see this person that you bought the course from as a person of value, a leader. You may even want to learn more about this person and who knows, the both of you may end up becoming business partners. A funded proposal will help you in building your network marketing business by putting you in contact with people in your target market, which are other networkers. I bet you have been buying generic lead list from lead vendors and the whole time it wasn’t even your target market in the first place. I know what your saying right now, (Are You Kidding Me But that’s What I have Been Told To Do!) Yes, you and 95% of the other networkers as well. You see, I was very good at cold calling leads and recruited over 150 reps from the cold market, but it was very time-consuming and cost me over $6345 dollars and never made any money back on the purchase of those so called red-hot leads. OK enough about that.
A network marketing funded proposal will allow you to advertise your business endlessly for free by receiving retail sales which you will make money back on that you can put right back into your advertising again. Sponsoring an existing customer is much easier than trying to sponsor someone from the cold market. I will not attempt to sell you on my opportunity when we first meet. I sell you an inexpensive solution that will help you. I become a friend and build trust with you first. I show how really to make money in the industry with powerful marketing strategies. Not how to use flyers or cold calling. Because of the information that gives your prospect a solution, you end up positioning yourself as an expert instead of someone who just wants to take your money. You build a trust and respect factor with your prospects because you offer more then an opportunity but a solution and your help. You will also get the opportunity to educate your prospects who just might become a future business partner instead of selling them on hype. Don’t forget, our product is a well educated distributor. So you sell them information that will turn them into a successful business operator from the start.
A network marketing funded proposal will get your new distributors into positive cash flow quickly. Marketing a low cost- fast selling product will first fund your advertising which will get your new leaders into positive cash flow, create confidence and momentum in your team. Here’s why the funded proposal is so powerful. It will allow you to build the most single most valuable asset to any network marketer. A growing list of other network marketers in the industry that you will be able to build relationships with over time.
Why are network marketers your target market?
1) Network marketers already believe in the business model.
2) Network marketers have already spent money on the industry.
3) Network marketers want to succeed.
4) Network marketers are willing and hungry to use or purchase anything that will help them succeed.
5) 95% of network marketers are having big challenges building there MLM business and this leaves a big market of leaders that you will show how to become a success. Some will even want to join you in your business.
Did you ever wonder why some of the big leaders become the top income earners so quickly? Its there list, period. Over time they would retail generic information like cd’s, tape’s, books, ebooks etc that would help them build a big list of targeted network marketers and at the same time make back their advertising dollars. Now you know the secret. Its time for you to apply the same skill set. Remember that network marketing is a relationship business and the Leader with the biggest list of people that have quality relationships with wins! By leading with a retail network marketing funded proposal that will help other network marketers become more successful, you are showing that you are a leader and not just a leader but a leader that actually helped them with the truth on how to become a successful networker.
However let me stop right here. You should know some facts first before we continue.
Fact: People would rather learn how to do something than actually do it.
Fact: People are social humans who are looking for a leader to follow.
Fact: People would rather buy inexpensive information on how to do something then buy into another program that cost $150 dollars or more that they know nothing about.
Fact: Show enough other networkers how to solve their challenges and your challenges will soon disappear.
Fact: No one wants to be sold something, not you, I or the rest of the planet. We only want to buy things when it’s our own idea to do so.
Fact: Ninety-Five percent of leaders who fail at network marketing are spending all their money on advertising their MLM business instead of retailing a network marketing funded proposal system that will produce advertising dollars for them.
Think of it like this to quote Perry Marshall:
“Nobody who bought a drill actually wanted a drill. They wanted a hole. So, if you want to sell drills, you should advertise information about making holes – NOT information about drills!”
Now we know why we should use a network marketing funded proposal.
I know what you’re thinking. How do I create a funded proposal? Well, it does take a lot of work to make a funded proposal but I feel it’s worth it. Look, before any one gets the wrong idea here, the real long term cash flow, walk away residual income is not in Marketing tools. It’s in developing leaders and a customer based in your network marketing business. That’s most of your focus should be and learn to master. Marketing a funded proposal retail product should be an automated process no different then placing ads for leads, but this time people will pay you to become a lead. That’s right, your leads will buy your information product, paying you to be your lead because it provides a solution and at the same time, you created a targeted prospect that gets added to your leads list! I know it genius, isn’t it?
The product should be associated with the opportunity your involved in. The information should serve your end result which is to build your main business opportunity. Also to develop leaders and build a fresh warm market list. Let’s get back to the quote again. What do people really want? A hole (solution). You expensive drill (opportunity) will definitely make that hole, but people don’t want to buy your drill because they don’t like being sold to and they don’t know if your drill will even work for them. Now if you can’t sell your expensive drill which is how your money is made, then what do you sell them?
How about inexpensive information on how to drill a hole?
If you really want to make a hole, you would probably spend a few dollars on how to make one quickly and easily right?
So what if you put a nice information book together on how to make a hole quickly and easily. What if inside this information training book was a recommendation to use your drill as the most effective way to make your hole?
OH MAN I GET IT!
So you see the focus isn’t on you anymore. Now it’s just the prospect and their information book which recommends your drill as the most effective way to make a hole. So what does the prospect do? He says to himself “I’m ready to buy a drill know, and you know what I believe Joe sells them, doesn’t he? I’ll contact him and buy his drill.” What your doing here is allowing the prospect to sell themselves…. As if it was their idea. So you’re probably asking yourself what it takes to even create your own funded proposal product. There are many great funded proposal systems already created out there by other leaders in our network marketing industry and I have used them with great success. Now you can use one of their systems while you learn how to create your own.
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