We all know that when it comes to internet marketing for your business, one area of focus is driving traffic to your website. Additionally, most marketers and website owners want to keep track of how many unique visitors and hopefully new customers they are receiving. However, one thing most people don’t think about is following up with the customers and site visitors they already have. Many people don’t realize how beneficial follow-up/email marketing can be long-term. In fact, follow-up marketing can be fundamental to your business’s success. Studies show that email marketing can increase revenue and prevent the loss of 64% of your sales. You see, it is generally easier to sell to existing customers than it is to find new customers. That being said, email marketing becomes a hugely powerful marketing tool for business owners.
Over the years, email marketing has often been abused by spammers. However, despite such abuse, email is still very much valuable and valued by subscribers. Email marketing serves as a medium to notify former customers of timely deals, offers, and opportunities. Once subscribers to your website make a purchase, they are more apt to purchase again through a follow-up email. Follow-up or email marketing is based on having credibility with your customers and building trust with them. Now with email marketing, many people opt to use an auto-responder and have an auto-responder account. Auto-responders allow for quick, consistent, and personalized email follow-ups. Most newbie marketers don’t realize it takes around 7 times of contacting potential customers to generate a sale. Guru and pro marketers are aware of this and understand that follow-up/email marketing is fundamental to any website’s success. The beauty of auto-responders is that they allow you to put your email marketing campaign on auto-pilot, saving you both time and money. The whole process becomes automatic and you can market with structure and ease. When you want to send out information to your previous customers and subscribers, an auto-responder allows you to create your email content, send out the message, and schedule your delivery dates or times. Additionally, once you have your email marketing campaign set in motion, you can add new messages at any time or promote limited time offers. Auto-responders allow you to touch base with your subscribers, reminding them of your existence and your services.
Building your email marketing list for your auto-responder is not difficult if you have a decent amount of website traffic. Additionally, if your site is informative and your offer various free bonuses or offers you can easily get individuals to subscribe to your list. Remember, if
done right email marketing can be a very successful tool for business owners. But the key is doing it right. You want to offer valuable content and not be too sales pitchy with your marketing emails. Your list will remain loyal to your site as long as you don’t abuse their trust. So when using email marketing, be honest, and only offer products or services you believe in or have tried yourself. As long as your subscribers remain on your email marketing list, you can use follow-up marketing to contact them. Your general profit stems from the multiple sales you make from your re-occurring customers. After your first sale to an individual, you should stay in contact and offer them new products or services of value to them. So you simply, set up your email marketing campaign and reach out to your list consistently, on auto-pilot.
With all email marketing, the content of your emails is very important. There are a few key things to remember when writing your emails. When it comes to the content of your emails, you want to make sure your emails are distinguished from spam and junk-mail. One of the best ways to do that is to make your emails personalized. Some auto-responders offer a personalizing feature for email marketing campaigns. People are more open to an email that calls them by their name. No one wants to feel like you just see them as one in a herd or like a nameless number. People want to feel special and thus, I always suggest addressing email recipients by their name with email marketing. Also, make the email content as personal to their needs as possible. Secondly, you may want to consider avoiding email marketing campaigns during the holidays. People receive so many emails during the holidays that some just delete them without a glance. Therefore, I suggest you avoid later November and most of December. You can start up your email marketing campaign again around mid to late January. Overall, avoid all major national holidays when you do email marketing. Thirdly, the subject line of your emails is very important. This is where you hook the email recipient and get them to open the email. Make sure your subject line is a brief sentence summarizing your email’s content. People love the phrases “free” and “free trial” so if either can be used for the email marketing offer you are sending them try to use these terms in the subject line. These are typical words that sale and generate consumer interest. You may also want to try teasers like “A personal message for…” or “Members-only discount”. With email marketing, you want to grab their attention, make them sit up and notice.
Now, when it comes to your email’s content layout, remember to maintain consistency with email marketing. Your emails should reflect the design of your business or corporation. You want to be sure the email recipients connect the emails they receive with your particular business.
This can be done with the use of visual slogans or company logos. You want the image of your company or business to remain a constant both through your website and email marketing efforts. Additionally, in the body of the email always include your website address, reason for contact, and a call to action. I have learned it is best to be short and to the point with email marketing. No one has time to read long boring emails these days. People’s attention spans are getting shorter and shorter. With this in mind, you may have to tweak your emails from time to time to find out what is effective for your email marketing project. The point is to pull people to your website again and again. Don’t reiterate what can easily be read on your website just stick to the valuable new offer or information you can provide them.
The most powerful secret to increasing sales is email marketing. The key is being repetitive, consistent, fast, and personalized. Email marketing can double your web sales. Through follow-up marketing you can tap into your pre-existing customers and generate more sales. An auto-responder simplifies the whole process and puts your email marketing campaign on super auto-pilot. Email marketing is one of the most powerful techniques guru marketers use to optimize their business’ profit potential. Every marketer should try it; it is a proven tool for success.
en.fh-muenster
tu-dresden
uni-osnabrueck
zqs.uni-hannover
employin5
k-p-p
selbyjennings
academy.rwth-aachen
find-it-in-frm
uni-trier
in.tum
cedefopropa
icf-centrum
michaelpage.my
iza
maastrichtuniversity.nl
unipi
bocconialumni
unipd
sep.unicatt
internationaltalents.art-er
jobguidance.unitn
unibo
asnor
orientamento
taylorroot
francoangeli
gov.je
legalteam-solutions
misterbilingue
imt
inspirelle
djgc
linguahouse
ul
michaelpageafrica
ncapreerhelp.za
hays
canadacareercounselling
careeredge
robert-walters
studentlife.utoronto
meridiarecruitment
ocadu
hireauthority
careerjoy
studentsuccessnestogac
jobboom
careers.humber
ddsb
calgarycareercounselling
iqpartners
jvstoronto
jobs
bentleystaffing
tyndale
asiapacific
pvnccdsb
goodcareerguidance
agc
constructionblogtodesk
policyadvice
constructiondive
constructconnect
hq.nasa
constructible.trimble
aboutmechanics
avidxchange
weau
cirt
cisco
method.me
constructionindustrycenter
collegegrad
forconstructionpros
hccs
stevensec
cicbca
cfma
cicacenter
gs1
asite
enr
technofunc
flrules
abc
solutions.borderstates
pbmares
remodeling.hw
molabor.uservoice
news.gatech
startus-insights
redteam
levelset
citcinc
linchpinseo
preventconstructionsuicide
cccia
adr
bcia1
realtybiznews
rld.nm
hklaw
fieldwire
cic
cmaanet
constructionnews
ctp
citb
indigogroupservices
constructionline
stanmore
lancashirebusinessview
fmb
ecia
constructionproducts
constructionindustryhelpline
builduk
goconstruct
cinmagazine
fiec
gla
cicvforum
coins-global
countfire
showhouse
sigs.cim
bcia.newcivilengineer
forthvalley
nocn
bigrentz
pbctoday
time-recruitment
cs-ic
sheffcol
njceci
rics
whitecase
lighthouseclub
zerowastescotland
weston
glenigan
deansca
ciob
cpa
pinsentmasons
manpowergroup
ciria
satro
cisrs
moneyweek
osborneclarke
atradius
building
theconstructionindex
clydeco
hitchcockandking
unitetheunion
3btraining
cece
cif
ine
atradiuscollections
knaufinsulation
citb
ceta.za
cidb.mu
gim-international
makeinindia
glginsights
cic.hk
international-construction
cidb.my
cidc
projects.worldbank
dupont
efbww
www1.bca.sg
riunet.upv
cib.ok
propertycasualty360
coveright
constructionexec
thefifthestate
corrs
abcc
csq
cultureinconstruction
backtobasics
jurovichsurveying
constructors
ctrain
holdingredlich
classicstlii
buildsoft
ctf.wa
nteconomy.nt
consultancy
architectureanddesign
hwlebsworth
kordamentha
towards2030.thewest
wearegoldcoast
lmip
buildaustralia
skills.vic
constructionblueprint
masterbuilders
infrastructuremagazine
myleave.wa
dit.sa
buildersacademy
trainingfund
takeatumble
hia
destatis
germanyworks
oneword
vestiga-consulting
haeberle-logistik
de.statista
ms-silicon
ivw.uni-kl
uhlhorn
hlb-deutschland
fuchs-schrauben
drescher-consulting
weiterbildung.ifamaunhofer
rib-software
mkm-partner
suma
felder
svp
stc-steyr
lech-stahlwerke
kiwa
gutmann
resource-germany
digitaleweltmagazin
bau-muenchen
umweltrat
bauindustrie
buildingradar
explodingtopics
greiwing
hays
ciap.dti
wikidata
dakks
irbnet
technical-ceramics
duncker-humblot
zbw
dmexco
bim-world
noerr
atradius
assolombarda
acif
interlanguage
cida.lk
geojob
imq
buildingincloud
ageabroker
falcitools
nzcic
besse
atradius
hkcourses
bouygues-construction
becker-international
rouennormandyinvest
topbagage
nge
eurodividers
neoaxess
casd
polytechnique-insights
pdf.usaid
industrytoday
cbj
buildforce
pcl
constructionforecasts
theanswerco
jonasconstruction
soprema
on-sitemag
building
moveuptogether
ccpartners
bccassn
guides.library.ubc
northbridgeinsurance
acq
constructioncanada
novascotiabenefits
lms.albertabcsafety
hubinternational
constructionrehabplan
scip.bc
olrb
store.lexisnexis
contractormag
gobridgit
bird
trainingnetwork
castlegarnews
mcip
macblog.mcmaster
chba
saskbuildingtrades
tcic
canbim
iciconstruction
occupationalcancer
nscsc
portaldaindustria
maxnetinternet
cica
sinduscon-nortepr
softplan
vlma
bjopm.emnuvens
dicionariotecnico
revenue
abihpec
hiverhq
the-future-of-commerce
retently
groovehq
xfinity
dpss.lacounty
pge
acquire
duke-energy
klarna
customerservicestco
freshdesk
help.hyatt
tsa
53
metrobyt-mobile
nextiva
capitalone
bestwestern
dhl
huntington
bankofthewest
home.pearsonvue
socialmediatoday
surveymonkey
ameritasinsight
helpcrunch
wucare.westernunion
republicservices
online.citi
support.hp
childsupport.ohio
help.hilton
instituteofcustomerservice
surveymonkey
vendhq
boltoncollege
customerserviceexcellence
livechat
bromsgrove
bolsover
liveagent
startuploans
seetickets
braintree
vueling
sgs
service.mcafee
sky
myhelp.fitbit
waitrose
momentcrm
rybrook
survicate
howardcentre
sthelens
aqa
newcastle
lra
yodel
help.doordash
sigmaaldrich
supportyourapp
support.cc
customerservice.paylogic
epicgames
customerserviceaction
tracfone
memberclicks
payoneer.custhelp
customerservice-macys
marriott
innovan.do
efficy
correos
cignasalud
saddle-madrid
bankinter
canaragua
cepsa
hidraqua
blog.enzymeadvisinggroup
help.xoom
glassdoor
randstad
smf
factorbank
onlim
jobs.jysk.at
career.walter-group
otrs
gulp
w-r-lang
i-cem
materna
kundenservicedesjahres
cmnsol
capita-europe
englishjobs
onservice
eew-group
r-m
roberthalf
jobs.baur-gruppe
ideal
sirius-consult
4com
de.airliquide
innotech-rot
conntac
bender
userlike
4stars
appvizer
servicenow
pvsservicesitalia
insoftwarefo
awhy
soluzionimediacom
professionifo
ebaraeurope
z-italia
varaschin
call2net
support.rockstargames
tataplay
stata
us.hsbc
gardant
support.airasia
help.yahoo
guest-suite
bykilian
demos
wwws.airfrance.us
people-voyage-prive
mypcs
masao
chopin
support.snapchat
danskebank.fi
commissionaires
cn
accessforward
purolator
ajax
customerservicestco
en-americas-support.nintendo
customerservice.starbucks
help.twitch.tv
prestocard
customercare.victoriassecret
fido
accessibilitymb
yrp
support.bell
careerexplorer
softmoc
ihg
blog.octadesk
blog.bume
blog.wittel
tiflux
focanocliente
zenvia
opuspesquisa
blog.b2bstack
blog.smartconsulting
harmo.me
neoassist
kea-partners
hdibrasil